The problem
The internet is drowning in food misinformation — miracle diets, demonised ingredients, junk science with great engagement numbers. After a decade running a news platform, I knew the fix wasn't another opinion. It was evidence, organised properly.
The platform
FoodFacts.org is a non-profit fact-checking platform: a food database, a misinformation watchlist, and evidence-based fact-checks across nine areas — from nutrition and health to the climate crisis and the politics of food. There's a portal for health professionals and an AI chatbot for everyone else. It runs under the Freedom Food Alliance, the UK non-profit I set up to fight false information in the food system.
Why it's mine
This is where everything I do converges — media experience from Plant Based News, AI tooling from my creative work, and a stubborn belief that people deserve to know what's actually true about what they eat. I've built it piece by piece over the last two years, and it's only getting started.