AI Designer · AI Creative · London
Digital creative technologist, building media that matters.
I'm Robbie — a London AI designer and creative technologist. For 27 years I've built digital media, brands and marketing that move people. Now I make films, campaigns, websites and music with AI in the loop — fast, but it's the decades of craft that make it land.
Web apps built with AI speed
Built with my studio, Digital Dark Matter. Some for clients. Some because I couldn't not build them.
The Freedom School
Creative design lead on a bright, soft, organic site for founder Dahlia Eisenberg's online school. Designed hand-in-hand with her, then deployed and hosted.
Rich Earth
A soft, soulful site for my brother Richard Lockie — artist and Hawaiian healing therapist. Design and hosting by me.
The Vanishing 100
A living register of the world's 100 most endangered species — a passion project connecting people with the conservationists fighting for them.
The Million Tree Homepage
Plant your digital legacy, £1 per tree — environmental activism meets digital creativity.
Factanatic
An AI-powered platform that instantly fact-checks claims, articles and statements.
Only Glass Walls
Interactive map visualising farms and slaughterhouses across the United Kingdom.
Prove You Are Human
An AI-powered verification tool that determines whether users are human or bots.
The Silence of Dominion
A poetry website exploring themes of power, control and freedom.
Planetary Boundary Institute
Data-driven insights on ecological sustainability for researchers and policymakers.
Open Paws
A web-based branding book and design system for animal rights advocacy.
Platforms that reached millions
Give me a blank page and I'll build you a media platform — audience, brand, content engine, all of it powered by social media. I know how to make a following from nothing. I've done it more than once, and grown them to millions.
FoodFacts.org
Founder. A non-profit fact-checking platform for the food system — built over the last two years.
Plant Based News
Co-founder & Chief Creative Officer for almost 10 years — 3 to 5 million people reached every week.
The PBN Podcast
Host of 123 weekly episodes — guests from Jane Goodall to Jessie J, Paul Wesley to an NBA champion.
World Plant Milk Day
Founder. Every 22 August, the world tries milk that doesn't come from a cow.
Ageless Warrior Lab
Produced David Meyer's podcast for 9 months — audience grown to almost 1 million followers.
Creativity over conformity. Impact over noise.
I'm a London-based AI designer and creative technologist. I've been making things on the internet since 1999 — as a designer, a strategist, and lately as someone who genuinely can't stop playing with AI video, image and music tools.
Along the way I've worked with Jamie Oliver, Getty Images and Bloomberg, co-founded Plant Based News (a media platform reaching millions every month), founded World Plant Milk Day, and contributed to the Netflix Original Seaspiracy, where I directed a public petition on change.org that gathered close to 1 million signatures.
What I believe is simple: technology should amplify human imagination, not replace it.
One creative. A full studio's output.
From first spark to final export. One person, a room full of AI tools, and the output of a full studio.
AI Video Production
Films and campaign videos made with Higgsfield, Kling and Veo, taken from idea to final cut.
AI Design & Visual Identity
Art direction, generative visuals and brand identity with Midjourney and Adobe Creative Cloud.
AI Music with Suno
Original tracks for mood films, pitches and documentaries, written and produced in Suno.
Web Apps & Campaigns
Fast websites and web apps — like this one, designed and built with AI in the loop.
Voice & Audio
Voiceovers — mine, or generated with ElevenLabs. Narration that sounds like a person, because sometimes it is one.
AI Workflows & Automation
Content pipelines and automation systems with Claude, ChatGPT, Perplexity, Make.com and n8n.
What clients say
Working with Robbie left me speechless — I was genuinely shocked at what he could do. His technique and capabilities are from another dimension, and his eye for design is extraordinary. He understood my vision and messaging instantly, then brought ideas I'd never have thought of — everything custom-made and polished to perfection. He gets it, he's incredibly responsive, and he gave me exactly the tools I needed to take my project forward.
Viva! has commissioned Robbie for several projects. With all of them he has been a pleasure to work with; he's very talented, innovative and highly professional.
Heard on podcasts, seen on stages
Interviews about media with a conscience, the future of food — and lately, AI creativity.
Let's make something that moves people.
Got a project? A half-formed idea? Just want to say hello? Use the form — I read everything and reply within a day or two. London-based, happy to work anywhere.