The challenge
From hormones to deforestation, soy carries decades of myth. The episode had to knock those down with real science, and still be fun enough that people watched all the way through.
The approach
Working with animator Etia Van Hell (Studio van Hell, Montreal — whose credits include Netflix's Seaspiracy), we built an animated explainer that presents the scientific evidence with wit and pace, addressing food-industry bias and nutritional pseudoscience head-on.
The result
Real science, told well, for a platform reaching millions a month. Turns out nutrition can hold an audience for eight minutes straight.