The brief
Animal farming is one of the biggest drivers of mass extinction, pushing a million species toward the edge. Viva! wanted a film that made people feel that before it was too late.
The film
I built it from found footage, stock video and real quotes from scientists. The hard part was taking a threat that feels far away and making it feel like it's happening to you, right now.
The outcome
The result: a film that ties what's on your plate to the species we're losing, made for one of the UK's biggest animal charities.