The challenge
From hormonal concerns to deforestation fears, soy carries decades of myth. The episode needed to dismantle misinformation while staying credible, watchable and genuinely entertaining.
The approach
Working with animator Etia Van Hell (Studio van Hell, Montreal — whose credits include Netflix's Seaspiracy), we built an animated explainer that presents the scientific evidence with wit and pace, addressing food-industry bias and nutritional pseudoscience head-on.
The result
Evidence-based storytelling for a media platform reaching millions monthly — proof that nutrition science can hold an audience for eight minutes straight.