The brief
Industrial animal agriculture is a leading driver of mass extinction, pushing one million species toward the edge. Viva! needed a film that examined the consequences of our dietary choices — before it becomes too late.
The film
A cinematic, emotionally charged short composed from found footage, stock video and real quotes from environmental experts — cut to make abstract environmental threats feel immediate and personal.
The outcome
A campaign film that connects viewers emotionally to the relationship between animal agriculture and biodiversity loss, commissioned by one of the UK's leading animal charities.